About the CEO + Founder | Nuworld Botanicals

Nuworld Botanicals located in the heart of Downtown Oakville, Ontario Canada (since 2016)

Nuworld Botanicals™ is an experience driven retail store known for it’s authentic and handmade raw skincare products- a dream destination spot for natural DIY beauty lovers. From their plant-based lip gloss and nail polish to press n’ bake bath bombs and bubble candles there’s something for everyone to create. Choose from an extensive DIY product menu that spans over fifty original retail product recipes developed by owner Natalie Cascella. Personalize their fun makeup bags with patches– it’s perfect for keeping your DIY skincare and cosmetics. Products are made using minimal, raw and vegan ingredients that gently nourish and hydrate the skin making it ideal for young and sensitive skin.

Founder Natalie Cascella

About Natalie (Entrepreneur/ Author): Natalie Cascella is the CEO and Founder of Nuworld Botanicals Aromatherapy & Raw Skincare Bar, Author of Nuworld Botanicals DIY Recipe Books and full-time Entrepreneur. She spent the majority of her career (20 yrs) in corporate marketing at Fortune 500 companies including Fedex and Pitney Bowes, before taking the leap into entrepreneurship in 2013. She started her DIY journey by creating natural skincare products in her home kitchen, eventually landing her products on the shelves of Whole Foods Market stores across Ontario. She later private labelled her skincare products for eighty Indigo stores nationwide. Natalie has also appeared on The Shopping Channel with her sister Lana (TCM Acupuncturist whom she shares the Oakville store space with). She and her sister developed a popular Masterclass course to help other Skincare Entrepreneurs kick start their own beauty brand (although she no longer teaches this course in-store, you can still take her course(s) online on Udemy). For those who want to DIY at home, you can grab her recipe books in-store, and online at major retailers including Target, Walmart, Indigo, Barnes and Noble and Amazon. Today, Natalie’s mission is to empower the next generation of beauty enthusiasts. She spends the majority of her time at her Oakville store hosting DIY birthday parties and A La Carte sessions with her Skincare Chefs. She also travels for Corporate Team Buildings, High School and College workshops in the local Toronto and Niagara area. More on schools and Corporate events here.

Back story: The reason I started making my own natural skincare products was to basically avoid toxic chemicals in mainstream skincare. After doing much “product label ingredients research” (which by the way, a great place for you to start is by reading The Dirty Dozen Toxic Chemicals by David Suzuki) I learnt which ingredients might be the cause of my dry skin, redness, eczema and even migraines. I eliminated them all by creating my own cleanser first. I started with a single ingredient- Jojoba oil. Oil cleansing is actually an ancient beauty ritual, and it truly works for all skin types. After continued use (and discontinued use of soapy foaming cleansers) my skin was clear, bright and happy! I went on to develop more products. I wound up selling my products in major retailers like Whole Foods Market and Indigo. After seven successful years in retail and product development, I decided to open my own store. The concept was a DIY Aromatherapy and Raw Skincare Bar where I could show others how to create their own natural products, just as I had done. I opened my first location in 2015 in Oakville (Kerr/Lakeshore) alongside my sister Lana Marconi who practices TCM Acupuncture. After just one year, I relocated to Downtown Oakville to expand the concept further. Today you can create over 50 of my product recipes from skincare to cosmetics to candles. I hope to create with you soon! – Natalie, xo

Nuworld Botanicals™ is a registered protected trademark. Registration Number 1,140,538. For licensing opportunities, please complete this form.

Natalie’s DIY Skincare Recipe Book #1

Natalie’s DIY Skincare Recipe Book #2 (Superfood Edition)

Natalie’s DIY Candle Making Recipe Book (wood-wick candles)

Natalie’s Mineral Body Scrubs on the shelves of Whole Foods Market, Square One 2013-2020	The start of Natalie’s skincare journey began when she launched over 50 products in Whole Foods Market stores across Ontario (2013-2020).	Natalie’s front isle product display at Whole Foods Square One featuring her aromatherapy Multi-oils, Face Oils, Masks, Roll-ons, Body Scrubs, Bath Soaks.
Natalie’s private label aromatherapy products sold at 80 Indigo stores.	Natalie’s private label product display at Indigo stores included her aromatherapy body oils, skin mists and wellness roll-ons	A private label deal with Indigo that catapulted the brand into 80 Indigo stores.
Natalie and her sister Lana appeared on The Shopping Channel (now TSC)	Natalie live on TSC ‘s Hello Gorgeous segment	Natalie, sister Lana and Host Carrie Olver, making her best-selling DIY scrubs
Natalie’s second major retailer and private label partner	Natalie launched live on TSC	Find her book here!