We help entrepreneurial indie brands start and grow their business.

Indie brands are creating a market revolution as new entrepreneurs buck the traditional corporate path and take advantage of lower barriers to designing, manufacturing and distributing their own products. Whether you’re just getting started in developing an indie brand or are looking to build an existing one, we can help.

Together we are Indie Blue.

At Indie Blue we celebrate independent, smaller-scale beauty, wellness and lifestyle brands. We’re excited and proud to be able to offer a platform for these brands, support their positions and what they’re all about. Indie Blue was founded to support the growth and success of Indie Brands and the Entrepreneurs behind them.

What an indie brand looks like.

Brands and businesses started by entrepreneurs that have an independent spirt. Brands that go left when everyone is turning right. People who started a business out of pure passion. A new breed to entrepreneur that is progressive, creative and not afraid to rewrite the rules of traditional business.

This is very different business world.

The brands that win are the brands that not only have a story to tell, but they're the brands that are transparent, credible and have something unique and different for their consumers. Indie brands are born and bred on these values and principles. Indie brands have an authentic creation story that provides a distinct marketing advantage by resonating deeply with their target audience.

Indie Brands are HOT.

For beauty analysts and trend watchers, it’s no surprise that indie brands are considered the future of the industry. Indie brands are among the fastest growing product category. They have become a “must have” in almost every retailer’s collection and are now directly influencing key trends in their markets.

The Team


Natalie Cascella

Co-Founder, Indie Blue

Mantra:
"At some point you've got to go for it, it's a leap of faith."

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Mantra:
"At some point you've got to go for it, it's a leap of faith."

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Lana Marconi

Co-Founder, Indie Blue

Mantra:
"Life is what you believe so believe in yourself."

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Mantra:
"Life is what you believe so believe in yourself."

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Linda Ieraci

Graphic Designer, Indie Blue

Mantra:
"Every accomplishment starts with the decision to try."

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Mantra:
"Every accomplishment starts with the decision to try."

View Bio

Our Services


Branding
+ Marketing

  • Brand Strategy
  • Marketing Strategy
  • Logo Creation
  • Content Marketing
  • Messaging
  • Marketing Collateral
  • Brand Images
  • Brand Strategy
  • Marketing Strategy
  • Logo Creation
  • Content Marketing
  • Messaging
  • Marketing Collateral
  • Brand Images

PR, Social
+ Digital Media

  • Social Media Strategy
  • Video Production
  • Storytelling
  • Media Training
  • Press Releases
  • Social Platforms
  • Facebook Ads
  • Targeted Mobile Program
  • Website Design
  • Email Marketing
  • Hard Copy Book & e-Book Design
  • Social Media Strategy
  • Video Production
  • Storytelling
  • Media Training
  • Press Releases
  • Social Platforms
  • Facebook Ads
  • Targeted Mobile Program
  • Website Design
  • Email Marketing
  • Hard Copy Book & e-Book Design

Influencers
+ Celebrity Branding

  • Blog Placements
  • Brand Ambassador Programs
  • E-Giveaways & Testimonials
  • Gifting Programs
  • Product Sampling
  • Pop-up Events
  • Celebrity Gifting Lounges
  • Sponsorships
  • Blog Placements
  • Brand Ambassador Programs
  • E-Giveaways & Testimonials
  • Gifting Programs
  • Product Sampling
  • Pop-up Events
  • Celebrity Gifting Lounges
  • Sponsorships

Small-Batch Products

  • Natural Skincare & Aromatherapy Products
  • Branding Concepts
  • Small-Batch Product Development
  • Packaging & Label Design
  • Product Launches
  • POP Displays
  • Natural Skincare & Aromatherapy Products
  • Branding Concepts
  • Small-Batch Product Development
  • Packaging & Label Design
  • Product Launches
  • POP Displays

Photography
+ Styling

  • Product Photography
  • Lifestyle Photography
  • Product Photography
  • Lifestyle Photography

Entrepreneur Talks
+ Coaching

  • Public Speaking & Presentation Coaching
  • Self-Confidence & Winner's Mindset Coaching
  • Entrepreneur & Small-Business Talks
  • Public Speaking & Presentation Coaching
  • Self-Confidence & Winner's Mindset Coaching
  • Entrepreneur & Small-Business Talks

Just Some of Our Work


New Product Creation

The co-founder of Yoga Tree studio in Toronto wanted us to create Aromatherapy roll-ons that would tie in with her yoga class offerings. We created the formulas, brand identity and retail labels.

The co-founder of Yoga Tree studio in Toronto wanted us to create Aromatherapy roll-ons that would tie in with her yoga class offerings. We created the formulas, brand identity and retail labels.

New Product Creation

The founder of Celina Close Living Ayurveda wanted us to create a line of organic skincare oils for her new start-up. We created the small-batch formulas, brand identity and retail labels.

The founder of Celina Close Living Ayurveda wanted us to create a line of organic skincare oils for her new start-up. We created the small-batch formulas, brand identity and retail labels.

Brand Identity

The founder of Coloursburst wanted us to create a unified brand identity for her existing art business. We designed the logo, business cards and brochures.

The founder of Coloursburst wanted us to create a unified brand identity for her existing art business. We designed the logo, business cards and brochures.

Digital Media

We were commissioned by media outlets like the Hollywood Foreign Press to interview Anne Hathaway at the Toronto Film Festival Red Carpet 2016.

We were commissioned by media outlets like the Hollywood Foreign Press to interview Anne Hathaway at the Toronto Film Festival Red Carpet 2016.

Digital Media

We were commissioned by media outlets like the Hollywood Foreign Press to interview Gerard Butler at the Toronto Film Festival Red Carpet 2016.

We were commissioned by media outlets like the Hollywood Foreign Press to interview Gerard Butler at the Toronto Film Festival Red Carpet 2016.

Digital Media

The founder of Dezign it Up! wanted us to create a video for her home staging services. We wrote the script, filmed and edited her video.

The founder of Dezign it Up! wanted us to create a video for her home staging services. We wrote the script, filmed and edited her video.

Get Your Indie Branding Package Started.

Call us or visit our office in Oakville for a free no obligation consultation to talk about your business needs. We can then quote for services. You can select the services that you are ready for at this time.

905-338-3259
admin@nuworldbotanicals.com

Indie Blue is a division of Nuworld Botanicals Inc.