FOR IMMEDIATE RELEASE
MISSISSAUGA, ONTARIO, June 27, 2013: Nuworld Botanicals has launched its product line in Whole Foods Market, Mississauga Ontario. The Square One location will carry most of Nuworld Botanicals product line including Aromatherapy Personals™ portable roll-ons, ‘3-in-1’ Multi-nutritive oils for body, bath and hair, Mineral bath soaks, Sensitive Skincare oils and ready-to-mix Sun-dried mineral clay masks.
“Consumers today led busy, hectic lifestyles- they want convenience and easy-to-use healthy solutions,” says Natalie Cascella, Founder, Nuworld Botanicals. “Our approach is simple: help people feel and look their best authentically. By combining the benefits of nature and the science of aromatherapy, our products address the challenges of everyday life- stress, anxiety, sleep, clarity and other universal concerns. Our formulas are designed to help people feel, look and live better.”
Natural and organic personal care experienced 9.8 percent growth in 2012- the largest increase since 2007- and now reaches $9.6 billion in sales. “It’s very clear that consumers are getting more savvy and knowing what to look for in terms of safer and organic ingredients”, says Natalie.
Whole Foods Market Inc. (WFM) is the world’s leading retailer of natural and organic foods with over 350 stores in North America. Whole Foods trusted standards have made Whole Body™ the go-to-place for the highest-quality, natural personal care products. Customers rely on Whole Foods because they carefully evaluate each and every product to ensure it meets those standards.
Whole Foods Market has a very strong evaluation process- quality in terms of ingredients, product experience, and efficacy. It involves the careful judgment of buyers throughout the company. “Our goal is to source only the highest quality ingredients, backed by years of research and centuries of safe use, with a focus on a positive mind-body experience in all products we offer,” says Cascella.
Whole Foods Market strives to stay local, sustainable and in line with their own core values. “We’re thrilled to see our products offered in this first, local Ontario store. With opportunities like Whole Foods, we can continue to reach people locally and nationally with our educational efforts and teach the value and effectiveness of natural ingredients. This is a huge step for us as growing company. We couldn’t be happier to be a small part of what they have created. It’s a wonderful place to showcase the best of our products,” notes Cascella.
About Nuworld Botanicals
Founded in 2009, Nuworld Botanicals is a natural beauty and wellness company specializing in natural Aromatherapy body and skin care products. As the first-to-market, benefits-driven line of personalized Aromatherapy, Nuworld Botanicals (www.nuworldbotanicals.com) is revolutionizing the Aromatherapy category. The company’s brand portfolio consists of Aromatherapy Personals functional aromatherapy-to-go range and The Blending Bar, Famously Fresh! made-to-order custom blends. Nuworld Botanicals products are available at (www.nuworldbotanicals.com), through select e-retailers in the U.S, France and Australia, upscale spas and Whole Foods Market. The company will continue to expand into various channels and markets.