This workbook is based on our Candle Makers Masterclass course.  You must be an enrolled student to purchase the workbook.  

Spiral bound workbook, b/w, 70-pages with mini-assignments.

Chapters include:

01: Aromatherapy and Candle Making

INTRODUCTION
Candle Industry and Emerging Trends
Anatomy of a Typical Candle / Anatomy of our Candle
Glossary of Candle Maker Terms

AROMATHERAPY CANDLE MAKING
Aromatherapy and Essential Oils
The Dirty Dozen Toxic Chemicals
Top/Middle/Base Notes / EO Blends + Formulas

ECO-WOOD WICKS
Wick Selection and Wick Sizing Chart
Benefits of Wood Wicks vs Cotton
Master the Multi-Wick Candle
Wick Set-up I Melt Pool I Clean Even Burn

NATURAL WAXES
Wax Types
Melting Points / Fragrance Load / Pouring Temps

VESSELS
Choosing the Right Candle Vessel
Vessel to Wick Ratio (why it matters)

ARTISTIC CANDLE ADD-ONS (Tips and Tricks)
Crystals
Eco Dyes and Eco Chips
Mineral Mica
Wax Seals

BEST PRACTICES
Candle Care + Curing
Burn Tests  / Our Results
Troubleshooting Common Candle Issues

02: LAUNCHING INTO RETAIL

BRANDING
Brand Mission / Vision Statement
USP / Competitive Analysis

TARGET MARKET
Brand Persona

DISTRIBUTION
Distribution Channel Strategies for Candles

PRICING
Pricing your candles profitably for retail (COGS, SRP, Margins, Wholesale)

PACKAGING
Candle-specific packaging, boxes, cartons and where to buy

LABELS
Retail Requirements for Labels (to sell your candle in major retail stores like a Whole Foods Market)

INSURANCE
Product Insurance Requirements (to sell in major retail stores like Whole Foods Market)

PITCHING TO BIG RETAIL BUYERS: GET THE INSIDE SCOOP
How I launched 40+ product SKUs into Whole Foods Market stores
How I launched into Indigo and Private Labelled for 80 retail stores

SOURCING AND PURCHASING
Candle Suppliers for Waxes, Vessels, Wicks

03: MARKETING
How to generate awareness (and sales) for your candle brand

04: Candle Recipes

Recipes for:  5 oz Candle, 9 oz Candle, 12 oz Candle  + Kitchen Candle Essentials