Masterclass for Natural Candle Makers [in-store Jan 26] (11am-1:30pm)

CREATE AND LAUNCH YOUR OWN RETAIL-READY AROMATHERAPY WOOD-WICK CANDLE LINE

Turn your love for candles into a retail candle line and learn how to sell into major retail stores! Join me at my Raw Candle Bar and learn how to make retail-ready Aromatherapy Wood-Wick Candles.  If you already have a pulse on the candle market you know that wellness candles are the next big thing. Today’s health-conscious candle lover is seeking out candles to enhance their environment and improve their well-being.  Self-care has become one of our top priorities, and one self-care ritual we can easily do daily, is to light pure essential oil candles, with eco-friendly wooden wicks.

This Masterclass focuses on how to create stand out aromatherapy candles in a 543 million dollar candle market. You will choose your own curated ingredients from waxes to therapeutic grade essential oils to FSC-certified wooden wicks. Get my personal insider tips and marketing strategies for starting and growing a retail candle brand in today’s market.  I’ve successfully sold my handcrafted organic products in major retail including Whole Foods Market, Chapters Indigo and The Shopping Channel and now I’m breaking it all down for you. I’ll walk you through recipes for my top-selling Aromatherapy Candles, talk packaging and pricing, labeling and sourcing, branding, and marketing and more.  You will be able to create candles with ease and confidence, thanks to my Easy-Batch Formulation Chart for wax and eo load calculation– no math skills or calculators required!! This course is filled with practical and proven business lessons, advice, recipe tutorials and demonstrations. You’ll be presented with a Certificate of Completion and make your very own aromatherapy wood-wick candle on that day.

This is a 2 1/2-hour professional business Candle Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Master Mixologists

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What’s included?

🎓 Candle Masterclass Business Workbook

🎓 Copy of my new DIY Raw Candle Recipe Book (includes my Easy Batch Formula Chart for wax and eo ratios, no calculators or math required!)

🎓 Certificate of Completion

🎓 1 x 14 oz Aromatherapy Wood-Wick Candle with a Wax Seal

🎓 3 x Wood-Wick Tealights or 6 x Wax Melt Embeds

🎓 Complimentary 10 ml essential oil

🎓30 % off to shop that day– grab some candle supplies, vessels, ingredients and products

🎓30% off our Essential Oils for 6 months to help kick start your Aromatherapy Candle creations!

Recipes, ingredients, packaging are all included. There is no need to bring anything!

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Topics

AROMATHERAPY AND CANDLE MAKING

INTRODUCTION
Candle Industry and Emerging Trends
Anatomy of an Aromatherapy Candle
Glossary of Candle Maker Terms

AROMATHERAPY CANDLE MAKING
Aromatherapy and Essential Oil Blending
The Dirty Dozen Toxic Chemicals
Notes, EO Blends + Formulas

ECO-WOOD WICKS
Wooden Wick Sizing / Chart
Benefits of Wood Wicks vs Cotton
Master the Multi-Wick Candle
How to Set your Wick Like a Pro

NATURAL WAXES
Wax Types (the best kind and why)/ How to avoid Tunneling, Frosting and other common issues
Mix Temperature/ Pour Temperatures/Curing Times
How to Calculate Wax and Fragrance Load (get my easy to follow formula! No math required!)

VESSELS
Types of Candle Vessels / Calculating Vessel Size

GUIDE TO ARTISTIC CANDLE ADD-ONS
Ethical Crystals
Eco Dyes and Eco Chips
Mineral Mica
Wax Melt Embeds, Wax Seals

BEST PRACTICES
Candle Care + Pro-Tips and Tricks
Burn Testing
Troubleshooting Common Candle Issues

LAUNCHING INTO RETAIL

BRANDING
Brand Mission / Vision Statement
USP / Competitive Analysis

TARGET MARKET
Brand Persona

DISTRIBUTION
Distribution Channel Strategies

PRICING
Pricing your candles profitably for retail (COGS, SRP, Margins, Wholesale)

PACKAGING
Retail Ready Packaging/Requirements

LABELS
Retail requirements/Legal Label Requirements (to sell in major retail stores like a Whole Foods Market)

INSURANCE
Product Insurance Requirements (to sell in major retail stores like Whole Foods Market)

PITCHING TO BIG BUYERS
The Elevator Pitch
What you need to complete a Retail Product Form
My Top Tips for Working with Large Buyers (like Whole Foods Market, Indigo)

SOURCING AND PURCHASING
50+ Candle Suppliers for Waxes, Vessels, Oils, Wicks, Labels, Boxes and more!

MARKETING
Generate Awareness (and sales) for your New Candle Brand

CANDLE RECIPES
Recipes for various size candle vessels
Recipes for Tea Light Candles and for Wax Melt Embeds

RECIPES: HANDS-ON AROMATHERAPY CANDLE MAKING

Make 1 x 14 oz Aromatherapy Wood-Wick Candle
Let us guide you through your custom candle making session with our pro tips and tricks!

Make 3 x  Wood-Wick Tea Lights or 6 x Wax Melt Embeds for your candle

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This course is for you if:
-You are a beginner artisan candle maker looking to start, launch or grow a natural candle brand

To Reserve a Seat:
-Booking online is the best way to secure your seat. Seats are limited and classes are booked on a first come, first served basis. You may also call us at our Oakville store to register over the phone, or pop into our store in person.  905.338.3259.

-100% Refundable before the class date. Or, transferrable to the next class date.

Meet Your Masterclass Instructors:

Natalie Cascella is the CEO and founder of Nuworld Botanicals. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores over the course of 7 years, including Whole Foods Market, Chapters Indigo and home shopping network TSC. Natalie partnered with Indigo on a private label aromatherapy and skincare line that launched into 80+ Indigo retail stores and online.  Natalie’s DIY Raw Skincare Recipe Book I is published by a NYC publisher and is available at major retailers including Amazon, Indigo, Walmart and Target. Her second Recipe Book focuses on superfood skincare and her third book on raw candle making. She has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience working with retail buyers. Her teaching courses can also be found on Udemy.com. Her store, Nuworld Botanicals Aromatherapy & Raw Skincare Bar is located in Downtown Oakville.  To meet increasing demand, her shop now features a Raw Candle Bar to help aspiring candle artisans learn about aromatherapy candle making and start their own candle line. Her mission is to educate, inspire and empower fellow artisan skincare makers and women in business.