Masterclass for Natural Candle Makers [online May 26] (1pm-3pm)
CREATE AND LAUNCH YOUR OWN RETAIL-READY AROMATHERAPY WOOD-WICK CANDLE LINE
Turn your love for candles into a retail candle line! Join us VIRTUALLY at my Raw Candle Bar and learn how to make retail-ready Aromatherapy Candles for your business. If you already have a pulse on the candle market, you know that wellness candles are the next big thing. Today’s health-conscious candle lover is seeking out candles (much like they do diffusers) to enhance their environment and their well-being (think Meditation Candles for homes and spas). Our well-being has now become one of our top priorities, and we must always make sure it is taken care of properly. One way to do that, is by burning wellness candles in our live/work spaces.
This Masterclass focuses on how to create aromatherapy wood-wick candles to meet this growing demand in a 543 million dollar candle market. You will choose your own curated ingredients from mood-boosting therapeutic grade essential oils and clean-burning waxes to gemstones and wooden wicks that are biodegradable and environmentally safe. From aromatherapy knowledge to labelling to branding, we’ve got you lit in candle goodness!
Get my personal insider tips and strategies for starting and growing a retail candle brand in today’s market. I’ve successfully sold my products in Whole Foods Market, Chapters Indigo and The Shopping Channel for 7 years and now I’m breaking it all down for you. I’ll walk you through my top-selling Aromatherapy Candles, discuss packaging, pricing, retail labeling, branding, marketing and more. This course is filled with practical and proven business lessons, advice, recipe tutorials and demonstrations. You’ll be presented with a Certificate of Completion and make your very own aromatherapy wood-wick candle on that day (plus tea lights and a wellness roll-on).
This is a 3-hour professional business Candle Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
🎓 Candle Masterclass Business Workbook + Certificate
🎓 1 x 12 oz Aromatherapy Wood-Wick Candle + Wax Seal
🎓 4 x Wood-Wick Tealights
🎓30 % off our Essential Oils for 6 months to help kick start your creations
🎓 Bonus: Candle Burn Testing Workbook
Recipes, ingredients, packaging are all included.
Kitchen Tools Required and How it Works:
For online guests, you will need to create a double-boiler on your stove top, have a beaker or Pyrex. Everything else will be provided.*
*Custom kits include all ingredients and vessels and may be shipped to you in advance of the class only if you have registered at least 2 weeks prior to this course date. You will be notified if ingredients are forthcoming before the class, or after the class. If you prefer to have the ingredients with you during the lecture, you can also book a private 1-on-1 class instead. Just email us at firstname.lastname@example.org to book your class date.
AROMATHERAPY AND CANDLE MAKING
Candle Industry and Emerging Trends
Anatomy of an Aromatherapy Candle
Glossary of Candle Maker Terms
AROMATHERAPY CANDLE MAKING
Aromatherapy and Essential Oils
The Dirty Dozen Toxic Chemicals
Notes, EO Blends + Formulas
Wooden Wick Sizing Chart (You need the right sized wick, and here’s why!)
Benefits of Wood Wicks vs Cotton
Master the Multi-Wick Candle
How to set-up your Wick Like a Pro
Wax Types (the best kind and why)
Melting Points/ Pour Temps/Fragrance Load
Calculating Wax to Vessel (Get the Formula!)
Types of Candle Vessels
GUIDE TO ARTISTIC CANDLE ADD-ONS
Eco Dyes and Eco Chips
Candle Care + Curing
Troubleshooting Common Candle Issues
LAUNCHING INTO RETAIL
Brand Mission / Vision Statement
USP / Competitive Analysis
Distribution Channel Strategies
Pricing your candles profitably for retail (COGS, SRP, Margins, Wholesale)
Retail Ready Packaging/Requirements
Retail requirements/Legal Label Requirements (to sell in major retail stores like a Whole Foods Market)
Product Insurance Requirements (to sell in major retail stores like Whole Foods Market)
PITCHING TO BIG BUYERS
The Elevator Pitch
What you need to complete a Retail Product Form
My Top Tips for Working with Large Buyers (like Whole Foods Market, Indigo)
SOURCING AND PURCHASING
50+ Candle Suppliers for Waxes, Vessels, Oils, Wicks, Labels, Boxes and more!
Generate Awareness (and sales) for your New Candle Brand
Recipes for a 5 oz vessel, 9 oz vessel, and 12 oz vessel
Recipe for Tea Light Candles
RECIPES: HANDS-ON AROMATHERAPY CANDLE MAKING
Make 1 x 12 oz Aromatherapy Wood-Wick Candle
Let us guide you through your custom candle making session with our pro tips and tricks!
Make 4 x Aromatherapy Wood-Wick Tea Lights
This course is for you if:
-You are a beginner artisan candle maker looking to start, launch or grow a natural candle brand
To Reserve a Seat:
-Booking online is the best way to secure your seat. Seats are limited and classes are booked on a first come, first served basis. You may also call us at our Oakville store to register over the phone, or pop into our store in person. 905.338.3259.
-100% Refundable before the class date. Or, transferrable to the next class date.
Meet Your Masterclass Instructors:
Natalie Cascella is the CEO and founder of Nuworld Botanicals. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores over the course of 7 years, including Whole Foods Market, Chapters Indigo and home shopping network TSC. Natalie partnered with Indigo on a private label aromatherapy and skincare line that launched into 80+ Indigo retail stores and online. Natalie’s DIY Raw Skincare Recipe Book I is published by a NYC publisher and is available at major retailers including Amazon, Indigo, Walmart and Target. Her second Recipe Book II is slated to be published by the spring of 2022. She has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience working with retail buyers. Her teaching courses can also be found on Udemy.com. Her store, Nuworld Botanicals Aromatherapy & Raw Skincare Bar is located in Downtown Oakville. To meet increasing demand, her shop now features a Raw Candle Bar to help aspiring candle artisans learn about aromatherapy candle making and start their own candle line. Her mission is to educate, inspire and empower fellow artisan skincare makers and women in business.
Master Mixologists Maria and Pia have Mixology experience training with Natalie and will be your teacher assistants guiding you through the recipe portion of this class.