Masterclass for Natural Candle Makers [online April 20] (1pm-3pm)

CREATE AND LAUNCH YOUR OWN RETAIL-READY AROMATHERAPY WOOD-WICK CANDLE LINE

Turn your love for candles into a brand! Join us at my Raw Candle Bar and learn how to make retail-ready Aromatherapy Candles for your business.  If you already have a pulse on the candle market, you know that wellness candles are the next big thing. Today’s health-conscious candle lover is seeking out candles (much like they do diffusers) to enhance their environment and their well-being (think Meditation Candles for homes and spas).  Our well-being has now become one of our top priorities, and we must always make sure it is taken care of properly. One way to do that, is by burning wellness candles.

This Masterclass focuses on how to create candles to meet this growing consumer demand using curated signature ingredients with air-purifying and healing properties. Specifically, you will work with mood-boosting essential oils, clean-burning wax blends, gemstones and crystals and non-toxic crackling wood-wicks that are biodegradable and environmentally safe.  From aromatherapy knowledge to labelling to branding, we’ve got you covered in candle goodness! Ready to start?

Come tour my Raw Candle Bar and experience the beauty and efficacy of pure essential oils and natural waxes like apricot-coconut-soy.  I will walk you through my retail  Aromatherapy Candle Collection— from Sweet Dreams to Meditation to Stress Relief these candles represent a lifestyle, not just a product (key!).  You will create your own unique aromatherapy blend, choose from a wide array of luxurious glass vessels, crackling wooden wick styles and eco-wax colours.  Get my personal insider tips and strategies for starting and growing a retail candle brand in today’s market.  I’ve successfully sold my products in Whole Foods Market, Chapters Indigo and The Shopping Channel for 7  years and now I’m breaking it all down for you.  I know what buyers want, and I know what it takes to get on the retail shelf (and stay there!).

This course is filled with practical and proven business lessons, advice, recipe tutorials and demonstrations. You’ll be presented with a Certificate of Completion and make your very own aromatherapy wood-wick candle.  We encourage you to share you current candle line (if you have) and if you would like our professional feedback.

For this online class, your custom DIY Candle Making Kit will be sent to you after the live class. Please note we only ship to the USA and across Canada.

This is a 2-hour professional business Candle Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Lana Marconi, R.A.c, Wellness Expert
-Master Mixologists

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What’s included?

🎓 Nuworld Botanicals Candle Makers Masterclass Workbook
🎓 Certificate of Completion
🎓 1 x 12 oz Aromatherapy Wood Wick Cracking Candle with Maple Lid and Wax Seal (alternate size vessels available)
🎓30 % off our Essential Oils for 6 months to help kick start your creations
🎓 Bonus: Burn Testing Logbook (by Clean Canvas)

Recipes, ingredients, packaging are all included.  

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Topics

AROMATHERAPY AND CANDLE MAKING

INTRODUCTION
Candle Industry and Emerging Trends
Anatomy of an Aromatherapy Candle
Glossary of Candle Maker Terms

AROMATHERAPY CANDLE MAKING
Aromatherapy and Essential Oils
The Dirty Dozen Toxic Chemicals
Notes, EO Blends + Formulas

ECO-WOOD WICKS
How to Choose the right Wooden Wick Size
Benefits of Wood Wicks vs Cotton
Master the Multi-Wick Candle
Set your Wick Like a Pro

NATURAL WAXES
Wax Types (the best wax types and why)
Melting Points / Fragrance Load / Pouring Temps

VESSELS
Choosing Candle Vessels

GUIDE TO ARTISTIC CANDLE ADD-ONS
Ethical Crystals
Eco Dyes and Eco Chips
Mineral Mica
Wax Seals

BEST PRACTICES
Candle Care + Curing
How to do a Burn Test (and why you need to)
Troubleshooting Common Candle Issues

LAUNCHING INTO RETAIL

BRANDING
Brand Mission / Vision Statement
USP / Competitive Analysis

TARGET MARKET
Brand Persona

DISTRIBUTION
Distribution Channel Strategies

PRICING
Pricing your candles profitably for retail (COGS, SRP, Margins, Wholesale)

PACKAGING
Retail Ready Packaging/Requirements

LABELS
Retail requirements/Legal Label Requirements (to sell in major retail stores like a Whole Foods Market)

INSURANCE
Product Insurance Requirements (to sell in major retail stores like Whole Foods Market)

PITCHING TO BIG BUYERS
The Elevator Pitch
What you need to complete a Retail Product Form
My Top Tips for Working with Large Buyers (like Whole Foods Market, Indigo)

SOURCING AND PURCHASING
50+ Candle Suppliers for Waxes, Vessels, Oils, Wicks, Labels, Boxes and more!

MARKETING
Generate Awareness (and sales) for your New Candle Brand

CANDLE RECIPES
Recipes for a 5 oz vessel, 9 oz vessel, and 12 oz vessel
Recipe for Tea Light Candles

RECIPES: HANDS-ON AROMATHERAPY CANDLE MAKING
(You will make your candle once you receive your kit) 

Includes recipes for a 5 oz, 9 oz and 12 oz candle

Make 1 x 12 oz Aromatherapy Wood-Wick Candle
A step by step guide including kitchen essential tools, pro tips and tricks

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This course is for you if:
-You are a beginner artisan candle maker looking to start, launch or grow a natural candle brand

To Reserve a Seat:
-Booking online is the best way to secure your seat. Seats are limited and classes are booked on a first come, first served basis. You may also call us at our Oakville store to register over the phone, or pop into our store in person.  905.338.3259.

-100% Refundable before the class date.

Meet Your Masterclass Instructors:

Natalie Cascella is the CEO and founder of Nuworld Botanicals. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores over the course of 7 years, including Whole Foods Market, Chapters Indigo and home shopping network TSC. Natalie partnered with Indigo on a private label aromatherapy and skincare line that launched into 80+ Indigo retail stores and online.  Natalie’s DIY Raw Skincare Recipe Book I is published by a NYC publisher and is available at major retailers including Amazon, Indigo, Walmart and Target. Her second Recipe Book II is slated to be published by the spring of 2022. She has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience working with retail buyers. Her teaching courses can also be found on Udemy.com. Her store, Nuworld Botanicals Aromatherapy & Raw Skincare Bar is located in Downtown Oakville.  To meet increasing demand, her shop now features a Raw Candle Bar to help aspiring candle artisans learn about aromatherapy candle making and start their own candle line. Her mission is to educate, inspire and empower fellow artisan skincare makers and women in business.

Lana Marconi, R.Ac, R. TCMP, is the wellness expert for Nuworld Botanicals. She is a Registered Traditional Chinese Medicine Acupuncturist and Herbalist. Her clinic and herbal shop is located inside Nuworld Botanicals.

Master Mixologists Maria and Marga have 6 years combined experience training with Natalie and will be your teacher assistants guiding you through the demo portion of this class.