Workshop Date: Feb 23, 2020
Start Time: 9:30 amJoin Us!
One-Day Masterclass for Natural Skincare Entrepreneurs
Spend a day at Nuworld Botanicals flagship store in Downtown Oakville and kick-start your natural skincare business! Get insider tips, strategies and techniques for growing your skincare line into retail. It doesn’t matter what your formulation skill level there’s something for everyone to learn.
Your day will be full of professional business lessons, recipe tutorials and demonstrations and hands-on skincare making. You’ll be presented with a Certificate of Completion and take home six natural skincare products you make on the day. You can be sure to receive valued guidance throughout the day from the team of business and wellness professionals at Nuworld Botanicals and Master Mixologists helping you to create beautiful natural skincare products.
This is a 6-hour professional business Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Lana Marconi, R.A.c, Wellness Expert
-Master Mixologists Marga and Regine
9:45 am: Arrive and get set up
10 am-12 pm: Masterclass 01 (Thirteen Lessons on Natural Skincare Formulation plus Open Lab where you’ll make 2 products)
12-12:30 pm: Break for lunch (downtown Oakville offers a variety of artisan food shops within walking distance; we will also have light snacks)
12:30 pm-2:30 pm: Masterclass 02 (Six Lessons on Launching into Retail plus Open Lab where you’ll make 2 products)
2:30 pm-4:30 pm: Masterclass 03 (Two Lessons on Marketing Strategies plus Open Lab where you make 2 products)
-Fresh coffee, tea, water and light snacks
-1 x Masterclass Workbook with mini-assignments to help you master the lessons
-21 x Professional Business Lessons taught by Natalie Cascella and Lana Marconi
-6 x freshly crafted skincare products to make and take home (plus 3 complimentary items)
-1 x Certificate of Completion
-30% off in-store that day (most products) PLUS our Masterclass VIP Membership Card entitling you to 30% off for 6-months on our raw ingredients shop and essential oils to help you get started.
-Recipes, ingredients, packaging are all included
Lessons & Recipes Breakdown
MASTERCLASS 01: Natural Skincare Formulation & Ingredients Knowledge
Lesson 01-Introduction to Aromatherapy and Essential Oils
Lesson 02-Holistic care of the skin
Lesson 03-The Dirty Dozen Toxic Chemicals
Lesson 04-Essential Oils by Skin Type
Lesson 05-Hero ingredients in skincare
Lesson 06-Carrier oils for Skincare
Lesson 07-Essential oils vs Carrier Oils
Lesson 08-Raw Butters for Skincare
Lesson 09-Mineral Clays for Skincare
Lesson 10-Botanical Extracts for Skincare
Lesson 11-Natural Waxes and Emulsifiers
Lesson 12- Natural Preservatives & Antioxidants in skincare
Lesson 13-Sourcing and Purchasing
MASTERCLASS 02: Launching into Retail
Lesson 14-Branding & Value Prop
Lesson 15-Retail Labels & Packaging
Lesson 16-Product Liability Insurance
Lesson 17- Distribution channel strategy
Lesson 18-Retail Pricing strategy
Lesson 19-Pitching to Retail Buyers
MASTERCLASS 03: Marketing Strategies
Lesson 20-Crafting a Mini-Marketing Plan
Lesson 21- Key Marketing Strategies
OPEN LAB- Hands on recipes and demos will range from working with raw butters, oils and clays to making water and oil formulations with plant-based emulsifiers and natural preservatives. Recipes covered will include:
01- Vegan Lip Balm
02-Mineral Salt-Balm Body Scrub
03-Waterless Body Butter
04-Honey (or vegan) Soap Bar
05-Argan Shampoo Bar
06-Raspberry-Babassu Body Lotion / Murumuru Hair Conditioner
07- Aromatherapy Wellness Roll-on / Natural Perfume
08-Tamanu Healing Balm
09- Superfood Exfoliator
10- Mineral Face Mask
12-Carrot Melting Cleansing Balm
13-Mineral Bath Soak
This course is for you if:
-You are a small-business artisan skincare maker looking to start, launch or grow
-You are looking for an engaging and highly interactive “hands on” Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This One-Day Masterclass is $495 per person (plus tax).
-A 50% deposit is required and is non-refundable.
-Enjoy 30% off in-store that day on most of our products including our raw ingredients and essential oils to help you get started.
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at firstname.lastname@example.org.
-This class/workshop is held in-store at Nuworld Botanicals in Downtown Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited for this class and seats are reserved on a first come, first served basis. (register early!)
-Classes can run ~15 minutes over or under the allotted time.
-Minimum age 18
Meet Your MasterClass Instructors:
Natalie Cascella is the CEO and founder of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand selling through major national retail stores including Whole Foods Market, Indigo, Well.ca and home shopping network TSC. Natalie has also private labelled her aromatherapy and skincare products for large companies including Indigo, written a recipe book and got published. Natalie has a business degree in Marketing, 20 years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience including working with national retail buyers. Her flagship store is located in Downtown Oakville and offers workshops and courses in DIY natural skincare making.
Lana Marconi, Ph.D., Th.D., R.Ac., is the wellness expert for Nuworld Botanicals. She has Doctorate Degrees in Energy Medicine and Psychology and she is a Registered Traditional Chinese Medicine Acupuncturist. She is also an entrepreneur, an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at Rogers TV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.
Our Master Mixologists Marga and Regine have been trained by Natalie and will guide you through the open lab portion of this class.