Workshop Date: Oct 4, 2020
Start Time: 10:00 amJoin Us!
LEARN HOW TO CREATE NATURAL SKINCARE PRODUCTS AND LAUNCH INTO RETAIL
Are you ready to kick-start your dream skincare business? Learn how to formulate luxurious retail-ready organic skincare? Launch your awesome artisan products into the retail marketplace?
Come spend a day at Nuworld Botanicals flagship store in Downtown Oakville for our 1-Day Masterclass. Get insider tips, strategies and techniques for growing your skincare line into retail. It doesn’t matter what your formulation skill level there’s something for everyone to learn.
Your day will be full of professional business lessons, recipe tutorials and demonstrations and hands-on skincare making. You’ll be presented with a Certificate of Completion and take home six natural skincare products you make on the day. You can be sure to receive valued guidance throughout the day from the team of business and wellness professionals at Nuworld Botanicals and Master Mixologists helping you to create beautiful natural skincare products. We encourage you to bring your own products if you’d like our professional feedback.
This is a 6-hour professional business Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Lana Marconi, R.A.c, Wellness Expert
9:45 am: Arrive and get set up/temperature checks/handwashing
10 am-12:00 pm: Masterclass 01 (13 Lessons on Natural Skincare Formulation); Lab (make 3 products)
12:00-12:30 pm: Break for light lunch (downtown Oakville offers a variety of artisan food shops within walking distance; we will also have light snacks available that can be served at your personal station)
12:30 pm-2:30 pm: Masterclass 02 (6 Lessons on Launching into Retail) and Masterclass 03 (2 Lessons on Marketing Strategies)
2:30 pm-4:00 pm: Lab (make 3 products)
-Fresh coffee, tea, water and light lunch/snacks served to your personal workstation
-1 x Masterclass Workbook with mini-assignments to help you master the lessons
– The link to our Masterclass on Udemy (a bestseller) so you can watch the videos on-demand anytime!
-21 x business lessons with Natalie and Lana
-Make 6 organic skincare products
– Certificate of Completion
-30% off in-store (most products) the day of the course
-Masterclass VIP Membership Card which entitles you to 30% off our DIY raw ingredients shop and essential oils to help you get started
-1 x Apron
-Recipes, ingredients, packaging are all included
Lessons & Recipes Breakdown
MASTERCLASS 01: Natural Skincare Formulation & Ingredients Knowledge
Lesson 01-Introduction to Aromatherapy and Essential Oils
Lesson 02-Holistic care of the skin
Lesson 03-The Dirty Dozen Toxic Chemicals
Lesson 04-Essential Oils by Skin Type
Lesson 05-Hero ingredients in skincare
Lesson 06-Carrier oils for Skincare
Lesson 07-Essential oils vs Carrier Oils
Lesson 08-Raw Butters for Skincare
Lesson 09-Mineral Clays for Skincare
Lesson 10-Botanical Extracts for Skincare
Lesson 11-Natural Waxes and Emulsifiers
Lesson 12- Natural Preservatives & Antioxidants in skincare
Lesson 13-Sourcing and Purchasing
MASTERCLASS 02:Launching into Retail
Lesson 14-Branding & Value Prop
Lesson 15-Retail Labels & Packaging
Lesson 16-Product Liability Insurance
Lesson 17- Distribution channel strategy
Lesson 18-Retail Pricing strategy
Lesson 19-Pitching to Retail Buyers
MASTERCLASS 03: Marketing Strategies
Lesson 20-Crafting a Mini-Marketing Plan
Lesson 21- Marketing Strategies
RECIPES- Hands on recipes and demos will range from working with raw butters, oils and clays to making water and oil formulations with plant-based emulsifiers and natural preservatives. Recipe options will include:
01- Vegan Lip Balm
02- Mineral Salt-Balm Body Scrub
03- Waterless Body Butter
04- Organic Cleansing Bar
06- Vegan Body Cream
07- 3-in-1 Body/Bath/Hair Oil
08- Vegan Deodorant
09- Raw Powder Exfoliator
10- Mineral Face Mask
11- Face Oil or Scalp Oil
12-Carrot Melting Cleansing Balm
13-Mineral Bath Soak or Milk Bath Fizz
14-Mineral Bronzing Powder
This course is for you if:
-You are a small-business artisan skincare maker looking to start, launch or grow
-You are looking for an engaging and highly interactive “hands on” Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This One-Day Masterclass is $450 per person (plus tax). Must be paid in full to secure your seat.
-Non-refundable (transferable if you are unwell to attend).
-Enjoy 30% off in-store that day on most of our products including our raw ingredients and essential oils to help you get started.
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at email@example.com.
-This class/workshop is held in-store at Nuworld Botanicals in Downtown Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited for this class and seats are reserved on a first come, first served basis. (register early!)
-Kids not permitted; this is a professional business course.
-Min age 18
-Classes can run ~15 minutes over or under the allotted time.
This is a “White Glove Service” Masterclass. Extra care, caution and service has been taken to protect you and make this workshop safer for everyone. Here are just some of the steps we’re implementing: Upon entry, hand washing is required and temperature checks will be performed. You will be seated at your own personal DIY station, which has been positioned to maintain the physical distance. Each station is equipped with the tools, items and ingredients to DIY. Surfaces, equipment and items are disinfected prior to and after each use. Disinfectant wipes and hand sanitizers are available at each station. Air purification systems have positioned throughout the store to improve air quality (front door may be left open weather permitting). Masks are mandatory and available if you do not have. People who are sick or have signs of illness (e.g. fever, coughing, runny nose, tiredness, shortness of breath) should absolutely not attend and may transfer to another Masterclass.
Meet Your MasterClass Instructors:
Natalie Cascella is the CEO and founder of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand selling through major national retail stores including Whole Foods Market, Chapters Indigo, Well.ca and home shopping network TSC. Natalie has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience including working with retail buyers. Her retail store is located in Downtown Oakville. Her Masterclass and Facial Course can also be found on Udemy.com and are bestsellers. Natalie has written a successful DIY Raw Skincare recipe book currently available online and in-store, and will be published by a New York Publisher (release date: 2021).
Lana Marconi, Ph.D., Th.D., R.Ac., is the wellness expert for Nuworld Botanicals. She is a Registered Traditional Chinese Medicine Acupuncturist. Her clinic is located inside Nuworld Botanicals.
Our Master Mixologists Regine and will guide you through the demo portion of this class.