Workshop Date: Mar 31, 2019

Start Time: 9:30 am

Join Us!
One-Day Masterclass for Natural Skincare Entrepreneurs at Nuworld Botanicals Oakville
Spend a day at Nuworld Botanicals flagship store in Downtown Oakville and kick-start your natural skincare business! Get insider tips, strategies and techniques for growing your skincare line into retail. It doesn’t matter what your formulation skill level there’s something for everyone to learn.
Your day will be full of professional business lessons, recipe tutorials and demonstrations and hands-on skincare making. You’ll break for lunch (Downtown Oakville offers an array of artisan food shops in walking distance to grab a bite). You’ll be presented with a Certificate of Completion and take home six natural skincare products you make on the day. You can be sure to receive valued guidance throughout the day from the team of business and wellness professionals at Nuworld Botanicals and Master Mixologists helping you to create beautiful natural skincare products.
This is a 6-hour professional business Masterclass with the Nuworld Botanicals team:
Founder and CEO Natalie Cascella
Wellness Expert Lana Marconi
Master Mixologists: Limuiel, Gigi and Marga
The Agenda:
9:45 am: Arrive and get set up
10 am-12 pm: Masterclass 01 (Natural Skincare Formulation)
12-12:30 pm: Break for lunch (downtown Oakville offers a variety of artisan food shops within walking distance)
12:30 pm-2:30 pm: Masterclass 02 (Launching into Retail)
2:30 pm-4:30 pm: Masterclass 03 (Marketing Strategies and Advanced Formulation)
What’s Included?
-Fresh coffee, tea, water and light snacks
-3 course workbooks to take home with recipes
-3 business Masterclass courses with Natalie and Lana
-3 DIY skincare demonstrations with Master Mixologists
-3 guided open lab sessions following each teaching course
-6 hand-crafted natural skincare products to take home
-3 certificates of completion (one for each course)
-Recipes, ingredients, packaging are all included
Additional Details
Masterclass 01:
-Introduction to Aromatherapy and Essential Oils
-Holistic care of the skin
-The Dirty Dozen Toxic Chemicals
-Essential Oils by Skin Type
-Hero ingredients
-Carrier oils for Skincare
-Essential oils vs Carrier Oils
-Using Raw Butters for Skincare
-Using Raw Clays and Extracts in Skincare
-Preservatives, Waxes and Emulsifiers
-Purchasing and Ingredients
-Recipe Demo
-Product Formulation, Recipes, Measurements and Methods (make 2 products)
Masterclass 02:
-Branding strategy (getting clear on your Value Prop)
-Labeling & UPC codes
-Product insurance
-Pricing Strategy (COGS, SRP, margins)
-Distribution channels (you’ve got options)
-Crafting your Retail Buyer Pitch (the elevator pitch)
-Working with Retail Buyers
-Recipe Demo
-Product Formulation, Recipes, Measurements and Methods (make 2 products)
Masterclass 03:
-Crafting a Strategic Marketing Plan for your Small Business
-Proven and Cost-effective Marketing Strategies for Entrepreneurs
-Understanding Water and Oil Emulsions
-Dive into Natural Preservatives and Antioxidants
-Trending Topics: Waterless Skincare
-Microbial Testing and Quality Control
-Equipment, Tools & Technique
-Recipe Demo
-Advanced Formulations, Recipes and Methods (make 2 products)
This course is for you if:
-You are a small-business artisan skincare maker looking to start, launch or grow
-You are looking for an engaging and highly interactive “hands on” Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This One-Day Masterclass is $450 per person (plus tax).
-A 50% deposit is required and is non-refundable.
-Enjoy 30% off in-store that day on our Raw DIY bulk ingredients, essentials oils and DIY home Kits (a great way to get started)*
*Some exceptions apply.
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at
-This class/workshop is held in-store at Nuworld Botanicals in Downtwon Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited for this class. Seats are reserved on a first come, first served basis.
-Classes can run ~15 minutes over or under the allotted time.
-Minimum age 18
Meet Your MasterClass Instructors:
Natalie Cascella is the CEO and founder of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand selling through major national retail stores including Whole Foods Market, Chapters Indigo, and home shopping network TSC. Nuworld Botanicals also makes private label aromatherapy products for large companies in the health, wellness and lifestyle space. Natalie has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience including working with retail buyers. She has a retail store (Nuworld Botanicals Aromatherapy & Raw Skincare Bar) located in Downtown Oakville.
Lana Marconi, Ph.D., Th.D., R.Ac., is the wellness expert for Nuworld Botanicals. She has Doctorate Degrees in Energy Medicine and Psychology and she is a Registered Traditional Chinese Medicine Acupuncturist. She is also an entrepreneur, an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at Rogers TV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.
Our Master Mixologists Gigi, Marga and Limuel will guide you through the open lab portion of this class

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