DIY Masterclass 03: Advanced Skincare Formulation & Marketing

Workshop Date: Aug 30, 2018

Start Time: 6:30 pm

Join Us!

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DIY Masterclass 03: Advanced Skincare Formulation & Marketing

Masterclass03 builds upon skills obtained in Masterclass 01 & 02, further exploring emulsifiers, waxes, preservatives, melt and pours, recipe structure and costing, and the use of equipment for preparation and packaging. The majority of this Masterclass will be in our Open Lab where participants gain hands-on experience making advanced skincare -creams, conditioners, shampoo bars, deodorant. Nuworld Botanicals instructors additionally dive into business-related topics including cost-effective marketing and PR tactics perfect for small business and start-ups to generate brand awareness and sales. Participants are asked to create a product from concept to execution that they could take to market. A Certificate of Completion is available for Nuworld Botanicals Masterclass 03.

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Topics & Experiences will include:
Working with water and oils, emulsifiers, broad-spectrum anti-microbial natural preservatives
Preparing water/oil natural skincare products- ie. creams, conditioners
Preparing solid bars- ie. shampoo, soap, deodorant
Equipment, tools & technique
Recipe Ratios
Recipe Costing
Creating a product from concept to execution
Building brand awareness: do-it-yourself PR tactics that work
Selling your natural skincare line: cost-effective marketing tactics that work

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This course is for you if:
-You are a small-business artisan skincare maker
-You have completed Masterclass 01 or 02 (highly recommended)
-You are looking for an engaging and highly interactive Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry

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Cost:
-This Masterclass is $150 per person (plus tax).
-A 50% deposit is required and is non-refundable. Classes are non-transferable.
– enjoy 30% off in-store on our diy raw ingredients and products

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To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at admin@nuworldbotanicals.com.
-This class/workshop is held in-store at Nuworld Botanicals in Downtwon Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited. Seats are reserved on a first come, first served basis.
-Please note, we require 48 hours notice for cancellations.
-Deposits are non-refundable
-Classes can run ~15 minutes over or under the allotted time.

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Meet Your MasterClass Instructors:

Natalie Cascella is the founder and creator of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Nuworld Botanicals is an all-natural, organic skincare line that’s sold in national retailers like Whole Foods, Chapters Indigo, TSC (The Shopping Channel) and Well.ca. Natalie and her sister Lana have appeared on TSC. The company also makes private label aromatherapy products for large corporations in the health and wellness space. Natalie has a business degree in marketing and 20 years corporate marketing experience working with Fortune 500 companies.

Lana Marconi, Ph.D., is Natalie’s sister, business partner, health professional and an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at RogersTV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.

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We currently offer 3 Masterclasses:
Masterclass 01: Organic Skincare Formulation
Masterclass 02: Launching Your Natural Skincare Line
Masterclass 03: Advanced Formulation & Marketing