Workshop Date: Aug 16, 2018
Start Time: 6:30 pmJoin Us!
DIY Masterclass 02: Launch Your Natural Skincare Line
Your customers love your natural skincare products. That’s great, and something worth celebrating in and of itself. Now you want to expand to retail which is a great next step—but not always a clear one, as you’re finding out.
So how can you get there?
Our “Masterclass 02” is a professional-level business class on launching a retail-ready product. We’re offering up our own personal experiences, strategies and tips on how we got national retailer buyers to stock and carry Nuworld Botanicals skincare products, how we grew our retail presence and how you can do the same. We’ll address the issue of packaging and labeling, insurance, retail margins, how to craft a successful sales pitch, working with buyers as well as the importance of a product’s Suggested Retail Price (SRP). You will also mix and master raw ingredients to create two signature products of your own including a natural cleansing bar and mineral body salt scrub. A Certificate of Completion is available for Nuworld Botanicals Masterclass 02.
Topics will include:
-Branding strategy (getting clear on your proposition)
-Labeling & UPC codes
-Product insurance requirements
-Pricing for success (SRP, gross margin)
-Crafting your retail buyer pitch
-Working with retail buyers
-Open Lab– create 2 retail skincare products in this DIY open lab portion of the class
If you have sample products bring them along– we’re happy to give professional feedback and advice for next steps.
This course is for you if:
-You are a small-business artisan skincare maker
-You already sell your skincare products and are ready to launch into retail and/or e-commerce
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This Masterclass is $150 per person (plus tax).
-A 50% deposit is required and is non-refundable
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at firstname.lastname@example.org.
-This class/workshop is held in-store at Nuworld Botanicals in Downtwon Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited. Seats are reserved on a first come, first served basis.
-Please note, we require 48 hours notice for cancellations.
-Deposits are non-refundable
-Classes can run ~15 minutes over or under the allotted time.
Meet Your MasterClass Instructors:
Natalie Cascella is the founder and creator of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Nuworld Botanicals is an all-natural, organic skincare line that’s sold in national retailers like Whole Foods, Chapters Indigo, TSC (The Shopping Channel) and Well.ca. Natalie and her sister Lana have appeared on TSC. The company also makes private label aromatherapy products for large corporations in the health and wellness space. Natalie has a business degree in marketing and 20 years corporate marketing experience working with Fortune 500 companies.
Lana Marconi, Ph.D., is Natalie’s sister, business partner, health professional and an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at RogersTV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.
We currently offer 3 Masterclasses:
Masterclass 01: Organic Skincare Formulation
Masterclass 02: Launching Your Natural Skincare Line (getting it on the retail shelf)
Masterclass 03: Selling Your Natural Skincare Line (getting it off the retail shelf and in the hands of consumers)