Workshop Date: Oct 21, 2018
Start Time: 9:45 amJoin Us!
One-Day Masterclass for Natural Skincare Entrepreneurs at Nuworld Botanicals Oakville
Spend a day at Nuworld Botanicals flagship store in Downtown Oakville and get insider tips, strategies and techniques for launching, growing and formulating your natural skincare line. It doesn’t matter what your skill level: there’s something for everyone to learn.
Your day will be full of demonstrations, hands-on skincare making, practical lessons, recipes, complimentary tea, coffee and water along with light healthy snacks. You’ll break for lunch (Downtown Oakville offers an array of artisan food shops in walking distance to grab a bite). You’ll be presented with a Certificate of Completion and business workbooks. With a range of product-making to choose from, you’ll take home 6 products you make on the day. You can be sure to receive valued guidance throughout the day from the team of business and wellness professionals at Nuworld Botanicals and master mixologists, helping you to create beautiful natural skincare.
This is a 6-hour professional business masterclass with the Nuworld Botanicals team:
Founder and Owner Natalie Cascella
Wellness Expert Lana Marconi
Master Mixologists: Limuiel, Gigi and Marga
9:45 am: Arrive and get set up
10 am-12 pm: Masterclass 01 (Natural Skincare Making)
12-12:30 pm: Break for lunch (downtown Oakville offers a variety of artisan food shops within walking distance)
12:30 pm-2:30 pm: Masterclass 02 (Launching into Retail)
2:30 pm-4:30 pm: Masterclass 03 (Advanced Formulation & Marketing)
Fresh coffee, tea, water and light snacks
3 masterclass course workbooks to take home with recipes
Three business Masterclass courses with Natalie and Lana
Three DIY skincare demonstrations with Master Mixologists
Three guided open lab sessions following each teaching course
6 hand-crafted natural skincare products to take home
3 certificates of completion (one for each course)
Recipes, ingredients, packaging are all included
-Holistic care of the skin & toxic chemicals to avoid (dirty dozen)
-Researching and sourcing premium quality ingredients
-An introduction to essential oils, what they are and how they work
-Essential oils for skincare, key properties, benefits and skin types
-Carrier oils for skincare, key properties, benefits and skin types.
-Raw Butters, clays and extracts for skincare, key properties, benefits and skin types
-The role of natural preservatives, waxes and emulsifiers
-Product formulation and measurements
-Branding strategy (getting clear on your value prop)
-Labeling & UPC codes
-Pricing for success (SRP, gross margin)
-Crafting your retail buyer pitch
-Working with retail buyers
-Working with water and oils and emulsifiers
-Broad-spectrum natural anti-microbial preservatives & testing
-Preparing solid bars & working with melt and pour
-Equipment, tools & technique
-Recipe ratios & costing
-Crafting a practical marketing strategy on a budget
-Cost-effective Marketing and PR tactics to drive awareness, repeat sales and attract retail buyers
This course is for you if:
-You are a small-business artisan skincare maker looking to start, launch or grow
-You are looking for an engaging and highly interactive “hands on” Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This Masterclass is $450 per person (plus tax).
-A 50% deposit is required and is non-refundable.
– Enjoy 30% off in-store on our diy raw ingredients and products
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at firstname.lastname@example.org.
-This class/workshop is held in-store at Nuworld Botanicals in Downtwon Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited for this class. Seats are reserved on a first come, first served basis.
-Classes can run ~15 minutes over or under the allotted time.
-Minimum age 18
Meet Your MasterClass Instructors:
Natalie Cascella is the founder and creator of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company over the past 10 years to helping other entrepreneurs looking to start or grow their own natural skincare brand. Nuworld Botanicals is a natural skincare line sold in national retail stores including Whole Foods, Chapters Indigo, TSC (The Shopping Channel) and Well.ca. Natalie and her sister Lana have appeared on national TV on the TSC. The company also makes private label aromatherapy products for large corporations in the health and wellness space. Natalie has a business degree in marketing and 20 years corporate marketing experience working with Fortune 500 companies.
Lana Marconi, Ph.D., is Natalie’s sister, business partner, health professional and an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at RogersTV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.
Our Master Mixologists Gigi, Marga and Limuel will guide you through the open lab portion of this class.