“My mission today is to educate, empower and inspire the next generation of natural skincare makers. ⁣⁣I’ve taken my natural skincare brand from my home kitchen straight to the retail shelves of Whole Foods Market and 80+ Indigo stores–no factory or distributor required.  And today I’m sharing what I’ve learnt along the way. ”  

Natalie Cascella, Founder


Nuworld Botanicals is Canada’s first retail destination dedicated to educating, inspiring and empowering natural skincare makers of all ages.

Visit Nuworld Botanicals flagship store in downtown Oakville, Ontario Canada and delve into the world of natural skincare making. Explore and discover the beauty and efficacy of raw, unformulated and organic ingredients. Join a DIY Skincare Workshop, host a Blending Party or take a Masterclasses…there’s something for everyone to enjoy. Workshops and classes are designed to equip you with the tools, techniques and tips you need to DIY luxurious skincare on-site and at home. We’re proud to offer you a modern and creative space for you to develop your natural skincare making style.

About Natalie: Natalie Cascella is the CEO and founder of Nuworld Botanicals and Author of Nuworld Botanicals DIY Raw Skincare Recipe Book. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other people looking to create, start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores including Whole Foods Market, Chapters Indigo, Well.ca and home shopping network TSC. Natalie has also created private label skincare for large lifestyle companies, including Indigo.  She’s written two recipe books and you can find her published books on Amazon, Target, Walmart and Indigo.

She has a business degree in Marketing with twenty years corporate marketing experience at Fortune 500 companies.  Natalie owns a retail DIY store in Downtown Oakville where you can pop into anytime to craft your own raw skincare. If you are an artisan skincare entrepreneur looking to launch or grow a skincare line you might be interested in taking her Masterclass. If you’re interested in launching your own DIY beauty bar, check out her Design a Beauty Bar course. Want to become a Holistic Facialist, she has a course for that too. For a list of upcoming workshops go here: website page.

“The reason I started making natural skincare products in my own kitchen was to avoid harmful and toxic chemicals in mainstream and ‘natural’ skincare products (ie. parfum/fragrance, SLS, propylene glycol and triclosan) triggering everything from migraines to skin rashes to eczema.  It was only after I became a better label-reader, researched and understood the ingredients I was putting on my skin, that I became inspired to create my own clean non-toxic skincare.  My passion quickly turned from a hobby to a full fledged business. I left corporate marketing after 20 years working for Fortune 500 companies and started living the change I wanted to see in the beauty industry. My products have been selling in major retail stores for the 8+ years.  And today, I’m sharing what I’ve learnt with others.  

A really good place for you to read up and research toxic chemical ingredients in skincare products is the ‘Dirty Dozen‘ – 12 cosmetic chemicals to avoid by the David Suzuki Foundation.  Did you know, one in eight of the 82,000 ingredients used in personal care products are industrial chemicals including carcinogens, pesticides, reproductive toxins, and hormone disruptors. Many products include plasticizers (chemicals that keep concrete soft), degreasers (used to get grime off auto parts), and surfactants (they reduce surface tension in water, like in paint and inks). Imagine what that does to your skin, and to the environment.   The term “fragrance” or “parfum” usually represents a complex mixture of dozens of chemicals and individual fragrance ingredients that have been associated with cancer and neurotoxicity among other adverse health effects including headaches, migranes, skin irritations and asthma.  Some 3,000 chemicals are used as ‘fragrances/parfum’ and many of these unlisted ingredients are carcinogens, and manufacturers are not required to list all of the chemicals in their fragrance because it’s considered trade secrets.”




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