About the CEO + Founder | Nuworld Botanicals

Nuworld Botanicals™ is an experience driven retail store located in the heart of Downtown Oakville, since 2016. Known for their Real Superfood Skincare, guests can create their very own organic beauty products from skincare to cosmetics to candles. All skincare products are made using minimal, raw and vegan ingredients that gently nourish and hydrate the skin making it ideal for young and sensitive skin.

They offer 2-hour birthday party packages (ages 7-plus, teens and adult) plus an A La Carte 50-minute service for all ages. This preppy shop is a whole vibe- complete with a vintage floral telephone booth for selfies and Instax photos. A dream destination for DIY enthusiasts and natural-beauty lovers.

The menu is extensive, from plant-based Lip Gloss and 12-free Nail Polish to superfood Baked Bath Bombs and Aromatherapy Bubble Candles there is something for everyone to create and take. Choose from their extensive product menu that spans over fifty original retail product recipes developed by Natalie herself many of which have sold on the shelves of Whole Foods Market stores across Canada. So what does that mean for you exactly? It means tested and approved ingredients that meet the industry-leading gold standards of Whole Foods Market. Her products are free from toxic ingredients typically found in skincare and cosmetics such as phthalates, formaldehyde, PFAS and EDTA (also part of the 250 banned ingredients by WFM).

Preppy Accessories: Personalize their super cute accessories- makeup bags, backpacks, duffle bags, lunch bags and totes with their wide array of Letter Patches and bag charms.

Decoden: Try your hand at Decoden! A fun and creative Japanese decorating craft using charms, beads, sprinkles and deco whipped cream is now available at Nuworld Botanicals. Make your DIY products and accessories truly personalized and unique art piece.

Charm Bar: Design a charm bracelet or necklace at their Charm Bar. From preppy charms to waterproof stainless chains there is a charm piece for all ages.

Retail: Grab n’ go retail skincare products are also available including Natalie’s top selling products like Borage Hand and Foot Butters, Everything Balms, Vitamin C Face Oil and Rosemary Hair Growth Oil.

Natalie at the Listerine Launch Event

About Natalie (Entrepreneur/ Product Designer/Published Author) Natalie Cascella is the CEO and Founder of Nuworld Botanicals(TM) Aromatherapy & Raw Skincare Bar, Author of Nuworld Botanicals DIY Recipe Books , full-time Entrepreneur and product designer. She has a Business degree in Marketing and spent the majority of her career (20 yrs) in corporate marketing with Fortune 500 companies including Fedex and Pitney Bowes before taking the leap into full time entrepreneurship. She started her DIY skincare journey in her home kitchen and in 2013 landed her natural skincare and aromatherapy product line on the shelves of Whole Foods Market stores across Ontario. A five year successful partnership with Whole Foods Market catapulted her brand into the national retail space. She’s appeared on The Shopping Channel (TSC) and developed private label aromatherapy products for Indigo’s 80 retail stores across Canada. Natalie launched a 1-Day Masterclass that became popular amoungst aspiring skincare entrepreneurs looking to kick-start their own beauty brand. She taught her course in-person at her Oakville store with her sister Lana and later moved the course online to Udemy so she could turn her attention to the next generation of beauty makers: Gen Z and Gen Alpha. You can still take Natalie’s Masterclasses online at Udemy and shop her DIY recipe books at Target, Walmart, Indigo, Barnes and Noble and Amazon. Today, Natalie’s mission is to educate, empower and inspire the next generation of natural beauty enthusiasts. She offers DIY birthday parties, team buildings, corporate events, school workshops and A La Carte service at her store for all ages.

Back story: The reason I started making my own natural skincare products was to avoid toxic chemicals in mainstream skincare. After doing extensive product-label research I learnt that many synthetic ingredients were likely the cause of poor skin health (dry skin, redness, itchy skin and even eczema). Tip: Read up on The Dirty Dozen Toxic Chemicals by David Suzuki to begin your own research journey. I replaced toxic chemical ingredients with clean plant-based ingredients. I started with a cleanser. I researched the oil cleansing method (an ancient beauty ritual), and fell in love with this skincare ritual. It involves just one simple ingredient – cold-pressed organic carrier oils. Personally, I like to use organic Jojoba oil as it’s a balancing oil. After consistent use my skin was clear, calm and glowing. I was so impressed with the results that I went on to develop more raw, minimal-ingredient products. Who knew skincare could be so uncomplicated, right? I wound up launching over fifty skincare products in Whole Foods Market and Indigo stores, from face oils and masks to body butters and scrubs. After selling successfully in retail for seven years it was time to pivot. I knew I wanted to teach people what I had learnt, in a fun and creative way. I opened my DIY concept store in 2015 in Oakville. My first store location was at Kerr/Lakeshore. Our workshops were extremely busy and we outgrow the space in just one year. In 2016, we relocated to heart of Downtown Oakville at 118 Thomas St. You can now create everything from organic skincare, cosmetics and candles to fun Decoden products and custom charm jewelry. It’s a DIYers dream. I look forward to creating with you all soon.

Cheers to healthy happy skin,

Natalie xo

Nuworld Botanicals™ is a registered protected trademark. Registration Number 1,140,538. For licensing opportunities, please complete this form.

Natalie’s DIY Skincare Recipe Book #1

Natalie’s DIY Skincare Recipe Book #2 (Superfood Edition)

Natalie’s DIY Candle Making Recipe Book (wood-wick candles)

Natalie’s Organic Mineral Body Scrubs sold on the shelves of Whole Foods Market, Square One 2013-2020	The start of Natalie’s skincare journey began when she landed over 50 organic handmade skincare products in Whole Foods Market stores across Ontario (2013-2020).	Natalie’s front isle product display at Whole Foods Square One Mississauga featuring her organic aromatherapy Multi-oils, Face Oils, Masks, Roll-ons, Body Scrubs, Bath Soaks.
Natalie’s private label aromatherapy skincare products sold at 80 Indigo retail stores Canada wide.	Natalie’s private label product display at Indigo stores included her aromatherapy body oils, skin mists and wellness roll-ons	A private label deal with Indigo that catapulted the Nuworld brand into 80 Indigo stores.
Natalie and her sister Lana appeared on The Shopping Channel (now TSC)	Natalie live on TSC ‘s Hello Gorgeous segment where she showcased her aromatherapy body butters and more, selling out by the minute!	Natalie, sister Lana and Host Carrie Olver, making her best-selling DIY scrubs
Natalie’s second major retailer and private label partner	Natalie launched live on TSC	Find her book here!