1-Day Masterclass for Artisan Skincare Entrepreneurs [in-store April 23] (10am-3pm)
LEARN HOW TO CREATE NATURAL SKINCARE PRODUCTS AND HOW TO LAUNCH INTO MAJOR RETAIL
Are you ready to kick-start your dream skincare business? Learn how to formulate luxurious retail-ready organic skincare? Launch your awesome artisan products into the retail marketplace? I’ve sold my products (over 40 skus in Whole Foods Markets stores, Chapters Indigo and on The Shopping Channel) for 7-plus years and now I’m breaking it all down for you in this 1-Day Masterclass).
Come spend a day at Nuworld Botanicals flagship store in Downtown Oakville for our 1-Day Masterclass. We’ve refreshed our store workspace and have a whole new menu to share with you! Get insider tips, strategies and techniques for growing your skincare line into retail. It doesn’t matter what your formulation skill level there’s something for everyone to learn.
Your day will be full of professional business lessons, recipe tutorials and demonstrations and hands-on skincare making. You’ll be presented with a Certificate of Completion and take home six natural skincare products you make on the day. You can be sure to receive valued guidance throughout the day from the team of business and wellness professionals at Nuworld Botanicals and Master Mixologists helping you to create beautiful natural skincare products. We encourage you to bring your own products if you’d like our professional feedback.
This is a 5-hour professional business Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Lana Marconi, R.A.c, Wellness Expert
9:45 am: Arrive and get set up/temperature checks/handwashing
10 am-12:00 pm: Masterclass 01 (13 Lessons on Natural Skincare Formulation); Lab (make 3 products*)
12:00-12:30 pm: Break
12:30 pm-2:00 pm: Masterclass 02 (6 Lessons on Launching into Retail) and Masterclass 03 (2 Lessons on Marketing Strategies)
2:00 pm-3:00 pm: Whipped Body Cream Demo & Lab (make 3 products*; take home our DIY Body Cream Kit)
*Products you will mix and make include our top-sellers: Carrot Melting Cleansing Balm, Natural Soap Bar or Shampoo Bar, Mineral Face Mask (or Face oil, or Scalp oil), Mineral Salt-Balm Body Scrub or Mineral Bath Soak, Buttercream Vegan Face Cream or Vegan Lip Luminizer, Superfood Borage Body Butter. Once you learn the formulation fundamentals for these types of products, you will be able to create all other recipes from our book and Udemy, will ease and confidence.
🎓 Masterclass Workbook
🎓 Certificate of Completion
🎓 Copy of Natalie’s published DIY Raw Skincare Recipe Book featuring 45 bestselling retail recipes
🎓 6 raw organic-vegan products to make & take (plus one DIY Kit to do at home)
🎓 21 Business strategy lessons from packaging to pricing to marketing
🎓 Link to our Masterclass course on Udemy.com so you can watch 3.5 hrs of videos on-demand including 21 recipes
🎓 30% off in-store (most products) the day of the course
🎓 Masterclass VIP Membership for 30% off our DIY raw ingredients shop for six months
🎓 Light Lunch; Apron
Recipes, ingredients, packaging are all included. There is no need to bring anything!
Lessons & Recipes Breakdown
MASTERCLASS 01: Natural Skincare Formulation & Ingredients Knowledge
Lesson 01-Introduction to Aromatherapy and Essential Oils
Lesson 02-Holistic care of the skin
Lesson 03-The Dirty Dozen Toxic Chemicals
Lesson 04-Essential Oils by Skin Type
Lesson 05-Hero ingredients in skincare
Lesson 06-Carrier oils for Skincare
Lesson 07-Essential oils vs Carrier Oils
Lesson 08-Raw Butters for Skincare
Lesson 09-Mineral Clays for Skincare
Lesson 10-Botanical Extracts for Skincare
Lesson 11-Natural Waxes and Emulsifiers
Lesson 12- Natural Preservatives & Antioxidants in skincare
Lesson 13-Sourcing and Purchasing
MASTERCLASS 02: Launching into Retail
Lesson 14-Branding & Value Prop
Lesson 15-Retail Labels & Packaging
Lesson 16-Product Liability Insurance
Lesson 17- Distribution channel strategy
Lesson 18-Retail Pricing strategy
Lesson 19-Pitching to Retail Buyers
MASTERCLASS 03: Marketing Strategies
Lesson 20-Crafting a Mini-Marketing Plan
Lesson 21- Marketing Strategies
RECIPES- You will make six vegan-organic recipes with us that day, plus gain access to 45 recipes in my book and 21 demos online on Udemy.com some of which include:
01- Vegan Lip Balm
02- Vegan Deodorant
03- Mineral Body Scrub
04- Mineral Bath Bomb
05- Natural Soap Bar
06- Superfood Shampoo Bar
07- Raspberry Body Lotion
08- Murumuru Creamy Hair Conditioner
09- Tamanu Healing Stick
10- Fruit Exfoliator
11- Carrot Melting Cleansing Balm
12- Body Lotion Solid Bar
13- Conditioner Bar
14- Creamy Mango Exfoliator
15- Raw Face Oil
16- Multi-Oil for Body, Bath, Hair
17- Mineral Bath Soak
18- Mineral Face Mask
19- Mineral Mask Solid Bar
20- Waterless Body Butter
21- Mango Eye Balm
This course is for you if:
-You are a small-business artisan skincare maker looking to start, launch or grow; appropriate for ages 18-plus.
-You are looking for an engaging and highly interactive “hands on” Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
To Reserve a Seat:
-Booking online is the best way to secure your seat. Seats are limited and classes are booked on a first come, first served basis. You may also call us at our Oakville store to register over the phone, or pop into our store in person. 905.338.3259.
-100% Refundable before the class date.
Meet Your Masterclass Instructors:
Natalie Cascella is the CEO and founder of Nuworld Botanicals. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores over the course of 7 years, including Whole Foods Market, Chapters Indigo and home shopping network TSC. Natalie partnered with Indigo on a private label aromatherapy and skincare line that launched into 80+ Indigo retail stores and online. Natalie’s DIY Raw Skincare Recipe Book I is published by a NYC publisher and is available at major retailers including Amazon, Indigo, Walmart and Target. Her second Recipe Book II is slated to be published by the spring of 2022. She has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience working with retail buyers. Her teaching courses can also be found on Udemy.com. Nuworld Botanicals Aromatherapy & Raw Skincare Bar is located in Downtown Oakville. To meet increasing demand, her shop now features a Raw Candle Bar to help aspiring candle artisans learn about aromatherapy candle making and start their own candle line. Her mission is to inspire and empower fellow artisan skincare makers and women in business.
Lana Marconi, R.Ac, R. TCMP, is the wellness expert for Nuworld Botanicals. She is a Registered Traditional Chinese Medicine Acupuncturist and Herbalist. Her clinic and herbal shop is located inside Nuworld Botanicals.
Master Mixologists Maria and Marga have 6 years combined experience training with Natalie and will be your teacher assistants guiding you through the demo portion of this class.