Masterclass for Natural Candle Makers [in-store] (11am-2:30pm)

CREATE AND LAUNCH YOUR OWN RETAIL  AROMATHERAPY WOOD-WICK CANDLES

Dreaming of creating and launching your own hand-poured retail candle line? Creating a successful all-natural candle line requires three key skills: Raw Ingredients Knowledge, Candle Formulation skills and Business/Retail strategy skills. This course teaches you all three. This course focuses strictly on aromatherapy for scent (not synthetic fragrance) and wood-wicks (not cotton).  Ready to start? Let’s go!

The first step in creating all-natural candles is understanding your candle ingredients. Like our skincare line, we make our retail aromatherapy candle line using strictly 100% raw real and sustainable ingredients.  We use therapeutic-grade organic essential oils as opposed to synthetic toxic fragrant oils.  We also natural waxes and FSC certified wood wicks for their specific beneficial properties and unique selling features; and luxury candle vessels.  Aside from learning how to design, create, test and care for your specialty candle you will learn how to launch your candles into the retail marketplace. We teach everything you need to know to get into stores the likes of Whole Foods Market– from branding and marketing, to retail labels and pricing, to distribution and pitching to buyers.

Come spend a few hours at Nuworld Botanicals flagship store in Downtown Oakville for our hands-on Candle Makers Masterclass. Explore our Raw Candle Bar where we carry of wide variety of candle making ingredients (and accessories) including natural waxes like virgin coconut-soy wax and apricot-creme wax; crackling eco wood wicks in all shapes and colours; modern candle vessels; wax seals; eco-candle colouring; candle snuffers, wick trimmers and more.

You’ll be presented with a Certificate of Completion and take home the candle you make on the day. You can be sure to receive valued guidance from the team of business and wellness professionals at Nuworld Botanicals. We encourage you to bring your own candle product if you’d like our professional feedback.

This is a 3.5-hour professional business Candle Masterclass with the Nuworld Botanicals team:
-Natalie Cascella, Founder and CEO
-Lana Marconi, R.A.c, Wellness Expert
-Master Mixologists

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What’s Included?⁣
🎓 Masterclass for Candle Makers Business & Branding Strategy Guide
🎓 Certificate⁣ of Completion
🎓 1 x 12 oz Organic Aromatherapy Wood Wick Candle in a beautiful glass vessel with raw maple wood lid and wax seal.
🎓 30% off our Essential Oils for 6 months; Apron

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Recipes, ingredients, packaging are all included. There is no need to bring anything!

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Topics

AROMATHERAPY AND CANDLE MAKING

INTRODUCTION
Candle Industry and Emerging Trends
Anatomy of an Aromatherapy Candle
Glossary of Candle Maker Terms

AROMATHERAPY CANDLE MAKING
Aromatherapy and Essential Oils
The Dirty Dozen Toxic Chemicals
Notes, EO Blends + Formulas

ECO-WOOD WICKS
How to Choose the right Wooden Wick Size
Benefits of Wood Wicks vs Cotton
Master the Multi-Wick Candle
Set your Wick Like a Pro

NATURAL WAXES
Wax Types (the best wax types and why)
Melting Points / Fragrance Load / Pouring Temps

VESSELS
Choosing the Right Candle Vessel
Vessel to Wick Ratio (why it matters)

ARTISTIC CANDLE ADD-ONS (Tips and Tricks)
Crystals
Eco Dyes and Eco Chips
Mineral Mica
Wax Seals

BEST PRACTICES
Candle Care + Curing
Burn Tests (See our results!)
Troubleshooting Common Candle Issues

LAUNCHING INTO RETAIL

BRANDING
Brand Mission / Vision Statement
USP / Competitive Analysis

TARGET MARKET
Brand Persona

DISTRIBUTION
Distribution Channel Strategies

PRICING
Pricing your candles profitably for retail (COGS, SRP, Margins, Wholesale)

PACKAGING
Candle eco- packaging, boxes, cartons

LABELS
Retail requirements/Legal Label Requirements (to sell in major retail stores like a Whole Foods Market)

INSURANCE
Product Insurance Requirements (to sell in major retail stores like Whole Foods Market)

PITCHING TO BIG RETAIL BUYERS
How I launched 40 product SKUs into Whole Foods Market
How I launched into Indigo and Private Labelled for 80 retail stores

SOURCING AND PURCHASING
50+ Candle Suppliers for Waxes, Vessels, Wicks, Labels, Boxes and more!

MARKETING
How to generate awareness (and sales) for your candle brand

RECIPES: HANDS-ON AROMATHERAPY CANDLE MAKING
(You will make your candle with us in-store and take it home that day) 

-Make 1 x 12 oz Aromatherapy Wood-Wick Candle

Includes recipes for a 5 oz, 9 oz and 12 oz wood wick candles

A step by step guide including kitchen essential tools, pro tips and tricks

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This course is for you if:
-You are a beginner artisan candle maker looking to start, launch or grow a natural candle brand

To Reserve a Seat:
-Booking online is the best way to secure your seat. Seats are limited and classes are booked on a first come, first served basis. You may also call us at our Oakville store to register over the phone, or pop into our store in person.  905.338.3259.

-100% Refundable before the class date.

Meet Your Masterclass Instructors:

Natalie Cascella is the CEO and founder of Nuworld Botanicals. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Natalie has successfully grown her brand by selling through major national retail stores over the course of 7 years, including Whole Foods Market, Chapters Indigo and home shopping network TSC. Natalie partnered with Indigo on a private label aromatherapy and skincare line that launched into 80+ Indigo retail stores and online.  Natalie’s DIY Raw Skincare Recipe Book I is published by a NYC publisher and is available at major retailers including Amazon, Indigo, Walmart and Target. Her second Recipe Book II is slated to be published by the spring of 2022. She has a business degree in Marketing, twenty years corporate marketing experience at Fortune 500 companies and 10 years natural skincare making experience working with retail buyers. Her teaching courses can also be found on Udemy.com. Her store, Nuworld Botanicals Aromatherapy & Raw Skincare Bar is located in Downtown Oakville.  To meet increasing demand, her shop now features a Raw Candle Bar to help aspiring candle artisans learn about aromatherapy candle making and start their own candle line. Her mission is to educate, inspire and empower fellow artisan skincare makers and women in business.

Lana Marconi, R.Ac, R. TCMP, is the wellness expert for Nuworld Botanicals. She is a Registered Traditional Chinese Medicine Acupuncturist and Herbalist. Her clinic and herbal shop is located inside Nuworld Botanicals.

Master Mixologists Maria and Marga have 6 years combined experience training with Natalie and will be your teacher assistants guiding you through the demo portion of this class.