Whether you’re stopping by for a solo project, planning a day out with friends, or celebrating a special occasion, we make creativity accessible and exciting for all ages. Our studio is also the perfect place for birthday parties where guests can enjoy a one-of-a-kind experience and take home something they made themselves.

We provide all the ingredients, materials, guidance, and inspiration you need to bring your ideas to life. From nourishing lip balms to dazzling Decoden custom crafts, every project is a chance to create, have fun, and make lasting memories.

Today, Natalie’s mission is to educate, empower and inspire the next generation of natural beauty enthusiasts through her creative in-store craft sessions.  She also hosts larger Corporate DIY experiences in the Toronto area. Her corporate DIY client list includes: Listerine, Bank of Montreal, Dentons Law Firm, The Law Society, Lululemon, Trillium Health Partners, BDO and others.

Back story: The reason I started making my own natural skincare products was to exclude well-known toxic chemicals found in mainstream skincare.  I learnt that many chemical ingredients found in everyday skincare and bodycare were in fact skin allergens and the root cause of contact allergen dermatitis.  I began to replace those ingredients with clean plant-based ingredients.  I started with my cleanser. I researched the oil cleansing method (an ancient beauty ritual), and fell in love with this skincare ritual.  It involves just one simple ingredient – a cold-pressed organic carrier oil. Personally, I like to use organic Jojoba oil as it’s a balancing oil.  After consistent use my skin was clear, calm and glowing.  I was  so impressed with the results that I went on to develop more raw, minimal-ingredient products. Who knew skincare could be so uncomplicated, right?  My love for DIY expanded in ways I couldn’t imagine. I would go on to create and sell more than fifty branded products in Whole Foods Market and launch in 80 Indigo stores across Canada. I did white label products for Indigo and even appeared on The Shopping Channel selling my products nationwide.  After seven years in retail, it was time to pivot.   I  wanted to teach people what I had learnt in a fun and creative way- so I opened a concept DIY store.   My first store was located at Kerr/Lakeshore in Oakville.  Our workshops were extremely busy and we outgrow the space in just one year.   The next year, I relocated to my current space at 118 Thomas Street. It was a clothing store at the time– and that’s when my love for interior design took over and I created the cute preppy store you see today.  It’s been an exciting journey to get my concept to where it is today, and I’m excited to share it with you.

Natalie xo

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