21 Lesson Videos
Learn directly from the Nuworld Botanicals CEO and Wellness Expert with 21 professional course lessons covering 2.5 hours of pre-recorded video. Includes downloadable PDF workbooks with mini-assignments to help you master the lesson.
11 Recipe Videos
Learn how to make Nuworld Botanicals retail skincare products in your own kitchen. Each video is approximately 8 minutes in length and gives in-depth visual instruction. Plus, downloadable PDF recipe sheets and tips to make this recipe your own.
Take our Masterclass Online $395 CAD
Complete this online class at your own pace. You have an all-access pass for 6 months.
Take the online exam and get a PDF Certificate of Completion showing that you have mastered the in-depth knowledge of the Masterclass. There is a $35 fee to take the exam. Exam is optional.
Please register for the Masterclass to be able to take the exam.
This is an online course for aspiring entrepreneurs to learn the art of natural skincare making and the business of launching into retail. Today, it’s clear that being a small-batch artisan skincare maker can mean big business. And you don’t necessarily need an expensive degree or chemistry background to do it. Natalie Cascella, CEO and founder of Nuworld Botanicals is your Masterclass Coach. Natalie sees a unique opportunity to draw from her own history of building a successful artisan skincare company to helping other entrepreneurs looking to start or grow their own business. Natalie began delving into DIY skincare 10 years ago in her kitchen after a 20-year career in corporate marketing. Today, she sells her products in retail stores like Whole Foods Market, Well.ca, Chapters Indigo and The Shopping Channel. She also makes private label skincare for large companies in the beauty space. Her flagship store is located in downtown Oakville Ontario where she and her team of Mixologists help people create their own natural skincare products and explore entrepreneurship. Lana Marconi, Ph.D., R.Ac., Natalie’s sister, has 15 years professional experience in holistic wellness including Traditional Chinese Medicine (TCM). Lana shares her knowledge on aromatherapy, essential oils and skin health. Ready to build your skincare empire? Let’s go!
Videos are viewable at any time, and they can be paused, fast-forwarded, and re-watched as many times as you'd like.
Downloadable PDF workbooks with assignments that you can use to supplement the videos. There are mini-assignments to practice the skills being taught but no assignments are required. Option to order the hardcopy for just $45.
Printable PDF recipes outline the ingredients and methods for crafting the recipe with tips to help make it your own. Suitable for all skill levels.
DIY Ingredients Shop
Master the recipes with our raw organic ingredients and DIY Kits. Members enjoy an exclusive 30% discount to our online DIY Ingredients Shop.
Certificate of Completion
Take the online exam and get a PDF certificate showing that you've mastered the in-depth knowledge of this Masterclass. There is a $35 fee to take the exam.
Introduction: Welcome to Masterclass 01 Formulation & Ingredients
Welcome to our Masterclass! Meet the Founder Natalie and her sister Lana, get a snapshot of where we started and where we are now. Masterclass 01 takes you through the fundamentals of mastering ingredients so you can create beautiful natural skincare products for your target consumer.
Introduction to Aromatherapy
Learn the science behind Aromatherapy and how essential oils deliver real benefits in natural skincare products.
Holistic Care of the Skin
Learn the basics of skin health (skin anatomy, skin conditions, vitamin basics) so you can confidently choose the right ingredients for your skincare products.
Toxic Chemicals to Avoid
Get to know The Dirty Dozen Toxic Chemicals and be able to speak confidently about harmful chemicals lurking in conventional skincare products.
Essential Oils by Skin Type
Discover the beneficial properties of essential oils for the skin, hair and scalp. Learn the importance of top, middle and base notes when blending your formulas.
Hero Ingredients in Skincare
Hero ingredients super-charge your skincare products. Learn what hero ingredients are, where to find them and how to utilize them to drive your products purpose.
Carrier Oils for Skincare
Cold-pressed carrier oils are a key ingredient in natural skincare making. Learn about their beneficial properties for skincare, how to group them by skin type and skin concern. Includes a chart on our usage rates and Linoleic vs. Oleic acid percentage breakdown.
Essential Oils vs. Carrier Oils
Learn the fundamental differences between essential oils and carrier oils for skincare. Plus our safe dilution guide for skincare formulas.
Raw Butters for Skincare
Butters have a myriad of uses in natural skincare. Learn about common butters, exotic butters, their skincare benefits and ways to use them.
Mineral Clays for Skincare
Learn about the types of mineral clays and their skincare benefits. Plus, usage rates and various ways to use them in your skincare formulations.
Botanical Extracts for Skincare
Learn why powdered botanical extracts have become skincare's "superfood" ingredient and how you can incorporate them in your formulations- from powdered masks to creamy lotions to solid bars. Plus, our Solubility test chart explains how much of an extract can be dissolved and in what types of liquids.
Natural Waxes and Emulsifiers
Learn the types of waxes, their purpose and when to use one wax over another. Plus, when you need an emulsifier and why water-less skincare is the next big thing.
Natural Preservatives and Antioxidants
Learn the difference between preservatives and antioxidants, the types on the market and when to use one over the other. Plus, learn how you can build a completely preservative-free line.
Sourcing and Purchasing Raw Ingredients
Learn best practices when sourcing and purchasing your skincare ingredients, what types of ingredients to look for and what to avoid.
Introduction: Welcome to Masterclass 02 Launching into Retail
Masterclass 02 takes you through practical and proven business strategies to launch your product into retail.
Branding and Value Propositions
Learn the importance of having a unique value prop and how to create one that will set you apart from your competition.
Retail Labels and Packaging
Learn how to express your brand's voice via your label design and packaging. Plus, the standard elements of a retail label you need to have like UPC codes and tamper seals and where you can find them.
Product Liability Insurance
Learn why you need product liability insurance, what it costs and how you can prepare for it.
Distribution Channel Strategy
Learn about retail channel distribution options including direct and indirect distribution, the pros and cons and how to pick the right channel for your business.
Retail Pricing Strategy
Learn how to price your products profitably for the retail shelf, how to calculate your COGS, set your SRP and what you need to know before you launch.
Pitching to Retail Buyers
Learn how to connect with retail buyers, how to speak to them and what you need to prepare beforehand.
Introduction: Masterclass 03 Marketing Strategies
Masterclass 03 takes you through crafting a marketing plan plus practical and proven marketing strategies that work to drive awareness and sales.
Crafting a Mini-Marketing Plan
A marketing plan is an essential marketing tool for every small business. Learn how to craft your marketing plan with our easy-to-follow formula and start selling.
Learn cost-effective marketing tips and techniques to drive awareness and sales.
Recipes Series #1
Recipe: Vegan Lip Balm
One of beauty’s most underrated yet essential products is gaining status. Learn how to formulate our buttery lip balm and exfoliating lip scrub working with raw butters, plant oils, botanical extracts, antioxidants and vegan wax. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Detox Deodorant Stick
Most conventional deodorants contain toxic and hormone-disrupting chemicals. Learn how to create our detoxifying vegan deodorant working with clays, powders, carrier oils, vegan wax, extracts, antioxidants and butters. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Mineral Salt Balm Body Scrub
Learn how to create our best-selling body scrub that gently exfoliates and hydrates the skin. Work with mineral-rich salts, butters and balms, essential oils and extract powders. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Mineral Bath Bombs
Traditional bath bombs are toxic and filled with chemicals like fragrance, dyes and SLS. Learn how to make naturally scented and coloured, therapeutic-grade mineral bath bombs working with mineral salts, baking powders, essential oils and botanical extract powders. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Honey Soap Bars
Zero-waste soap bars are back in trend! Learn how to create all-natural soap bars working with melt and pour soaps, raw exfoliants, botanical extracts and essential oils. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Argan Shampoo Bars
Zero-waste shampoo bars are trending! Learn how to work with melt and pour soap, carrier oils, extracts and essential oils to create scalp-nourishing shampoo bars. This is a great introduction to formulating solid bars of all kinds! Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Raspberry SPF Body Lotion
Learn how to make our classic body lotion with natural SPF and a hint of bronzer. This is an advanced formulation method working with water and oil, emulsifying wax, butters, carrier oils, essential oils and natural preservatives. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Murumuru Hair Conditioner
Learn how to make our classic creamy hair conditioner with nature's natural silicone butter- Murumuru. This is an advanced formulation method working with water and oil, emulsifying wax, butters, carrier oils, essential oils and natural preservatives. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Tamanu Healing & Repair Stick
Learn how to make our Tamanu healing stick suitable for burns, scars, sunburns and more. Work with anti-bacterial and anti-inflammatory raw ingredients including butters, carrier oils, extracts, essential oils plus waxes. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Raw Fruit Exfoliator
Water-less exfoliators mean you get 100% more of the good-for-you active ingredients. Learn how to make our best-selling fruit exfoliator powder working with mineral-rich clay, botanical exfoliants and extracts. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.
Recipe: Carrot Melting Cleansing Balm
Learn how to make our super-popular melting cleansing balm working with vitamin-A rich carrot butter, carrier oils and antioxidants. Easy to follow kitchen formulation methods with tips and product development ideas to help make this recipe your own.