Workshop Date: Sep 26, 2018
Start Time: 6:30 pmJoin Us!
DIY Masterclass 03: Advanced Skincare Formulation & Marketing
Masterclass03 builds upon skills obtained in Masterclass 01 & 02, further exploring emulsifiers, waxes, preservatives, melt and pours, recipe ratios and costing, quality control of your finished product and the use of equipment for preparation and packaging. It also focuses on Marketing strategy, because in order to get customers for your newly launched skincare line, you must know how to market your business.
Participants gain hands-on experience making advanced skincare including water and oil formulations and melt and pour solids. We’ll dive into professional marketing topics including crafting a marketing plan, content messaging, influencer marketing, digital strategy and trending tactics that work to generate awareness, repeat sales and attract retail buyers. We’ll share our own personal marketing experiences and tips to help you get the word out about your natural line. This Masterclass is part classroom, part DIY lab. A Certificate of Completion is available for Nuworld Botanicals Masterclass 03.
Topics will include:
-Working with water and oils and emulsifiers
-Broad-spectrum natural anti-microbial preservatives & testing
-Preparing solid bars & working with melt and pour
-Equipment, tools & technique
-Recipe ratios & costing
-Crafting a practical marketing strategy on a budget
-Cost-effective Marketing and PR tactics to drive awareness, repeat sales and attract retail buyers
This course is for you if:
-You are a small-business artisan skincare maker
-You have completed Masterclass 01 or 02 (recommended)
-You are looking for an engaging and highly interactive Masterclass experience on crafting natural skincare
-You want to network and collaborate with other skincare entrepreneurs
-You’re excited to join an ever-growing market of natural skincare artisans in the beauty industry
-This Masterclass is $150 per person (plus tax).
-A 50% deposit is required and is non-refundable. Classes are non-transferable.
– enjoy 30% off in-store on our diy raw ingredients and products
To Reserve a Seat:
-To reserve your seat please call our Oakville shop 905.338.3259 -or send us an email at firstname.lastname@example.org.
-This class/workshop is held in-store at Nuworld Botanicals in Downtwon Oakville located at 118 Thomas St, Oakville (corner of Lakeshore & Thomas).
-Space is limited. Seats are reserved on a first come, first served basis.
-Please note, we require 48 hours notice for cancellations.
-Deposits are non-refundable
-Classes can run ~15 minutes over or under the allotted time.
Meet Your MasterClass Instructors:
Natalie Cascella is the founder and creator of Nuworld Botanicals Inc. Natalie sees a unique opportunity to draw from her own history of building a successful natural skincare company to helping other entrepreneurs looking to start or grow their own natural skincare brand. Nuworld Botanicals is an all-natural, organic skincare line that’s sold in national retailers like Whole Foods, Chapters Indigo, TSC (The Shopping Channel) and Well.ca. Natalie and her sister Lana have appeared on TSC. The company also makes private label aromatherapy products for large corporations in the health and wellness space. Natalie has a business degree in marketing and 20 years corporate marketing experience working with Fortune 500 companies.
Lana Marconi, Ph.D., is Natalie’s sister, business partner, health professional and an International Multi-Award Winning Documentary Filmmaker with her own worldwide TV & Film Subscription Video on Demand Network. A former TV Host & Producer at RogersTV in addition to also having Bell Media Accreditation to cover TIFF (Toronto Film Festival), Lana is able to successfully leverage the power of communication, partnership, and media to produce tangible results. She helps entrepreneurs to sharpen their image and get their message out by showing them how to develop their public speaking skills and create high quality video productions for their brand.